Side Step, easily find your nearest stores in South Africa, Lesotho, Botswana & Namibia. It’s not just a fashion footwear retail store, it’s a movement.
The reality is that Activewear is too big to ignore. After the explosive growth of this fashion trend, it’s undisputedly fully mainstream. Womenswear now demands the comfort and functionality that menswear has always had. It’s empowering for womenswear to be able to do whatever, and to be comfortable — even to the point of having pockets in your leggings so you can carry your phone.
Today's casual clothing is no longer single purpose designed. Athleisure has evolved, in part, due to the A-listers on social media. These influencers have huge followings - to the point that trends are no longer created on the ramp but on Instagram. Athleisure was commonly worn to exude a sporty, casual and streetwear style, but it seems the trend and market have shifted towards fitness-inspired fashion — closing the gap between sportswear and fashion.