RETURN OF THE ADIDAS SUPERSTAR | 599 PROMOTION

adidas Superstar | 599 Promo

It’s proven to be so popular that it’s been re-imagined time and time again, even merged with other styles. Nicknamed the “shelltoe”, “shell shoes”, and “shell tops” for their rubber shell toe piece, this iconic silhouette is regarded as one of the major influences in the rise of the modern day “sneaker culture” and pop culture as a whole.

This ’70s sneaker began its life as a court-dominating B-ball shoe. It wasn’t long before it was infiltrating the worlds of skateboarding and street style (not to mention the hip-hop main stage). These shoes keep the look classic with a coated leather upper. They feature all the authentic details, including zigzag edging on the 3-Stripes and the signature rubber shell toe.

At the time of release the leather upper and shell toe were completely unheard of and happened to catch the attention of professional basketball player Kareem Abdul Jabbar, further evolving the journey of this style of shoe. Its revolutionary technological qualities were soon found to be imitated in the shoes of the majority of the NBA for their protective qualities and their influence has helped adidas remain a household name to this day.

At the time of release the leather upper and shell toe were completely unheard of and happened to catch the attention of professional basketball player Kareem Abdul Jabbar, further evolving the journey of this style of shoe. Its revolutionary technological qualities were soon found to be imitated in the shoes of the majority of the NBA for their protective qualities and their influence has helped adidas remain a household name to this day.

To celebrate the journey of the shoe. We are pricing selected Superstar shoes at 599 for only 7 Days. The offer starts from 25 September – 1 October 2017 at your nearest Side Step store. It includes both youth and adult sizes. Terms and conditions apply #599Superstar