Adidas Tubular – Style fused with functionality

Adidas

Since our last instalment of #StayLacedThurdays the Adidas Tubular silhouette has evolved into an amazing sneaker which fuses style and functionality at the same time like no other sneaker in the Adidas Originals catalogue.

This article will be exploring the evolution of this iconic sneaker and how is shifting the paradigm in fashion forward footwear.

These aren’t a one-for-run retro of an adidas sneaker of the past, but actually just a take on products that proved difficult for the brand to make decades ago. “I was looking at ways of provoking within the brand to bring something new,” Galway said. “My starting point was a trip to our archives, and what I was really interested in there were some of the prototypes of shoes that were never made, not so much the end products themselves.”

The inspiration for the design of the Tubular originated in the outsole, with the structure being modeled after inner tyre tubes- specifically, the airless tyre tubes that are used in the Dakar Rally. Galway, who is also responsible for the relationship between adidas and Yohji Yamamoto (Y3), applied design principles that he had used in the Y3 range to produce a shoe that appears as if it were made with high-fashion intentions.

If you study the Y3 range, you will notice the similarities between the Qasa silhouette and the original Tubular designs. At first glance, one may have thought that doing this would have diluted the exclusivity of the Y3 brand and the Qasa model in specific, but instead it simply elevated the more accessible Tubular style to high fashion status.

We have placed our latest adidas Tubular Styles on our gallery. Go through them and after head to your nearest Side Step store and cop yourself a pair of these babies.

Article via Ready To Wear Collective