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Behind the Game is all about making things happen. We interview inspirational creatives who willingly share their stories of having a dream or desire and what it takes to make it a reality.

It’s a new year full of possibilities. To survive is great, but to thrive is better. Take a deep breath, lift your head, stand tall, and be open to all that comes your way. Remember, the best way to get to the other end, is to go through it! You can’t side-step the ‘bad’ and embrace only the ‘good’, they are both part of the matrix for life. If you wanted things to always be good, you’d be flatlining! For real - a heart monitor says it all.

Colour your world with the hottest 2022 colour trends hitting sneakers, tees, bottoms and other gear this year. In 2021, Side Step featured some of the top trends, from sneaker customisation to Gorpcore, minimal, old school and others. Colour has played a starring role in these trends and as always, we’re celebrating the hottest shades coming in 2022 so read on to level up your look for the year.

When travelling, you want sneakers that are made to keep you comfortable - they should be lightweight, breathable and easy to take off. Travel sneakers would mean those ideal for road trips, camping, weekends away and anything to do with leisure time. With the summer holidays just about here, finding comfortable sneakers is essential.

This might help you to decide on which pair of sneakers to buy. If you’re looking for the hottest sneakers available at Side Step this year, read on. This list features some of our top-selling sneakers of 2021 and the trend we’ve seen is a huge move to old-school cool. New takes on old favourites have been given an update, bringing them into the current era. Classics remain as timeless as ever.

Canvas shoes are an all year-round sneaker and are more especially enjoyed in the summer months. These sneakers, much like jeans, are a must-have inclusion to your wardrobe. They add so much versatility to your wardrobe and are the perfect blend of comfort and street classic style.

It’s that time again, Now you have an opportunity to rock your favourite Side Step look with our Black Friday Wish List Competition. Visit the Side Step website and check out our latest drop of kicks, tees, bottoms and accessories.

Black Friday is almost here and we want to share some great tips for your shopping this year. Officially Black Friday is on 26 November, you will be able to shop the Side Step specials from 22 November and ending 5 December 2021.

Sneaker customisation is not a new thing. From the early sneaker updates that changed up colourways, added graphic details and changed laces to the complex restoration and design infusions of today, the customisation of sneakers has greatly evolved over the years. Right now, one-of-a-kind sneakers are in huge demand.

Puma clothing takes you from the track to the street, with a legacy of high-performance gear favoured by racers around the world. Over the years, Puma has worked with some of the world's best teams, including Formula One teams like Scuderia Ferrari, Mercedes-AMG Petronas Formula One Team and Aston Martin Red Bull Racing.