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From the dusty streets of Ga-Molepo; a small village outside Polokwane, comes a controversial rap artist who is resolute on expanding the Limpopo genre to the rest of SA.

Dress the part this Valentine’s Day with stand-out women’s sneakers that complete your look. From classic styles that can be dressed up or down to retro styles that have plenty of nostalgia and bold shades and designs, Side Step has the perfect pair of women’s sneakers to level up your V-Day outfit.

It’s that time again, you have the opportunity to rock your favourite Side Step look free, by entering the Side Step Valentine’s Day Wish List Competition.

Side Step is on the lookout for their 2022 #MyStyleIsReal Ambassador, the CAMPUS Edition. Do you think you have what it takes to be the next face and voice of street culture fashion? Are you smooth with your words? Have a smile to light the room? Is being in front of the camera a dream of yours?

Behind the Game is all about making things happen. We interview inspirational creatives who willingly share their stories of having a dream or desire and what it takes to make it a reality.

It’s a new year full of possibilities. To survive is great, but to thrive is better. Take a deep breath, lift your head, stand tall, and be open to all that comes your way. Remember, the best way to get to the other end, is to go through it! You can’t side-step the ‘bad’ and embrace only the ‘good’, they are both part of the matrix for life. If you wanted things to always be good, you’d be flatlining! For real - a heart monitor says it all.

Colour your world with the hottest 2022 colour trends hitting sneakers, tees, bottoms and other gear this year. In 2021, Side Step featured some of the top trends, from sneaker customisation to Gorpcore, minimal, old school and others. Colour has played a starring role in these trends and as always, we’re celebrating the hottest shades coming in 2022 so read on to level up your look for the year.

When travelling, you want sneakers that are made to keep you comfortable - they should be lightweight, breathable and easy to take off. Travel sneakers would mean those ideal for road trips, camping, weekends away and anything to do with leisure time. With the summer holidays just about here, finding comfortable sneakers is essential.

This might help you to decide on which pair of sneakers to buy. If you’re looking for the hottest sneakers available at Side Step this year, read on. This list features some of our top-selling sneakers of 2021 and the trend we’ve seen is a huge move to old-school cool. New takes on old favourites have been given an update, bringing them into the current era. Classics remain as timeless as ever.

Canvas shoes are an all year-round sneaker and are more especially enjoyed in the summer months. These sneakers, much like jeans, are a must-have inclusion to your wardrobe. They add so much versatility to your wardrobe and are the perfect blend of comfort and street classic style.

It’s that time again, Now you have an opportunity to rock your favourite Side Step look with our Black Friday Wish List Competition. Visit the Side Step website and check out our latest drop of kicks, tees, bottoms and accessories.

Black Friday is almost here and we want to share some great tips for your shopping this year. Officially Black Friday is on 26 November, you will be able to shop the Side Step specials from 22 November and ending 5 December 2021.

Sneaker customisation is not a new thing. From the early sneaker updates that changed up colourways, added graphic details and changed laces to the complex restoration and design infusions of today, the customisation of sneakers has greatly evolved over the years. Right now, one-of-a-kind sneakers are in huge demand.

Puma clothing takes you from the track to the street, with a legacy of high-performance gear favoured by racers around the world. Over the years, Puma has worked with some of the world's best teams, including Formula One teams like Scuderia Ferrari, Mercedes-AMG Petronas Formula One Team and Aston Martin Red Bull Racing.

This season we are bringing you good vibes with our latest assortment of summer essentials, available at Side Step. We want to make sure that you elevate your taste level when it comes to footwear, apparel and accessories choices.

Anyone that has a sense of style and activewear is their go-to, Puma sportswear is one of the legendary brands when it comes to innovation in both design and performance. The brand has been powering athletes across all forms of sporting codes from running to football, basketball to motocross and so much more.

Originally designed in 1983 for play on basketball hardcourts by French designer Jacques Chassaing, the adidas Forum stood its ground with ease. In 1984, new NBA player Michael Jordan wore Forum’s in the Team USA Olympic trials.

A fashion favourite from the past, Sergio Tacchini is a comeback brand. The latest Young Line celebrates one of the 80s and 90s most iconic tennis shoes released.

It’s no surprise that one of the world’s best-loved sneakers, Chuck Taylors have kept their cool since they first made their transition from the basketball court to the street in the early 1970s.

When it comes to retro footwear, few sneakers compare to the ellesse Tanker. This iconic tennis shoe has a heritage dating back to 1982. Today, thanks to the trend of returning old school classic sneaker styles, the Tanker has seen a resurgence as Millenials re-invest their personal style fusing the old with the new.

A reality in regards footwear trends is that there will oftentimes be a revival edition of a previous best selling silhouette. These are termed as old school styles as they were last released at least 10 years previous.

Never heard of the word before? You are not alone but we’ve got your back… Gorpcore is a descriptor referring to "Good Ol' Raisins and Peanuts”, the trend known as Gorpcore and is less about fashion and more of a lifestyle. The term was coined by The Cut writer, Jason Chen in 2017 having named this a growing trend that had been around for a while.

Sustainable streetwear fashion can no longer be seen as a trend, but rather a major factor in the decision making of eco-conscious consumers when shopping. The benefits to making use of recyclable materials and discarded product finds a happy medium between the impact of fast fashion and the consumer's demands from retailers to be ecologically conscious.

If you are looking for the coolest sneakers, Side Step have put together a list of the most popular sneakers this year. We think with this list, we’ve got you covered when it comes to trending Branded footwear. From hi-tops to chunky; court shoes to mid-tops, our collection has been carefully curated based on trends, votes and sales, read on to see our top picks for the coolest sneakers in 2021.

The reality is that Activewear is too big to ignore. After the explosive growth of this fashion trend, it’s undisputedly fully mainstream.

Today's casual clothing is no longer single purpose designed. Athleisure has evolved, in part, due to the A-listers on social media.

There are a few things you’ll need to keep in mind when shopping men’s tracksuits:

If you’re looking for a shoe that will see you through winter, summer and every other season, the ellesse Calcio sneaker is sure to do just that.

Here are some ways for you to rock your court sneaker look as a woman and still keep your edge.

When you purchase a pair of adidas Grand online or at your nearest Side Step you will get a free backpack to match your favourite silhouette. The offer is valid from 27 May 2021 to 5 June 2021 or while stock lasts. 

Update your wardrobe with ellesse winter apparel that will see you through this winter season in style. Side Step has all the ellesse clothing you need with over a hundred stores across South Africa, Mozambique, Lesotho, Botswana and Namibia so shop in-store or online.

A favourite by 80s style leaders like LL Cool J and Run-DMC, the bucket hat is back. This hat is versatile and easy to wear. It’s ideal for those who don’t take themselves too seriously.

Claiming the edge over competitors early on, New Balance boldly boasted products that have remained in top class quality and form since 1906.

PUMA Cali sneakers will elevate any outfit. Taking its cue from its classic predecessor, the PUMA California, Cali sneakers are so new generation, they are next generation!

Whether you’re the kind of guy that likes the outdoors, going to the gym or chilling on the couch, the North Face t-shirts are designed for people living their best life.

With its trademark sleek design and classic lines, Superga is the very definition of minimal streetwear. Founded in 1911 by  Italian Water Martiny, Superga from its early origins, has featured trademark rubber soles, flawless craftsmanship and subtle branding.

Year after year, Vans sneakers set trends and continue to evolve as an iconic footwear brand. The original skate shoe has seen a few key shifts in recent years.

Side Step, known to be one of South Africa’s premium sneaker, fashion and lifestyle destination stores, has shifted the focus from one must look outside to define their personal style to that of going within. The #MyStyleIsReal brand campaign is a movement driver narrative of Side Step.

Urban Dictionary defines a side hustle as a “Sideline that brings in cash; something other than your main job,” but we like to think of it as a “realm of possibilities”. Khenen “Khenz” Ria John is back, sharing her wisdom with another episode of The Side Hustle.

Looking for the best retro adidas sneaker that will trend this year? We framed some of our top picks for sneakers that will stand the test of time. Few footwear brands have managed to leave a legacy as strong as adidas. This brand has maintained its retro-cool innovative style, never going stale. Updated features, new and improved technology, contemporary elements, and other touches ensure that retro adidas sneakers will continuously be a must-have in your sneaker collection.

With winter almost here, kitting yourself out in Puma athleisure essentials is both on-trend and the best way to stay warm. From sweats to sneakers and accessories, Side Step has all the gear you need, online or at one of our over 100 stores. If you’re wondering what Puma athleisure to wear this winter, keep reading to find out.

From time to time, our wardrobe just gets plain tired, we’ve all been there! The key is not to overreact and start throwing your once-loved wardrobe out. Take a chill pill and read through some tips on how you can turn your current wardrobe by just adding a few new pieces to shape your personal style aesthetic in 2021 and not break the bank.

Comfortable, versatile and easy to wear, adidas Sabalo sneakers are a must for any sneaker collection. These skate shoes bring to the fore, the retro style that is so much a part of the adidas legacy. Featuring cushioned sock liners, quality stitching, durable uppers, and a low-cut that adds even more comfort, these sneakers will see you through every season without dating. Here’s three easy looks we suggest you wear your adidas Sabalo sneakers.

Side Step offers you safe online shopping in just a few easy steps. The added benefit, when you shop from your couch, you do your bit to help flatten the curve, and let’s face it, what better place to shop from than in the comfort of your home. So not only is it safe, it’s convenient! In just a few clicks, you’ll have the footwear and fashion delivered to your door!

Win your share of R40 000 in shopping vouchers. Side Step and adidas are giving four fans the opportunity to win a R10 000 shopping spree experience at Side Step! Our creator team will be posting their personalised style guide on how to get the best out of your adidas wardrobe.

As humans, one of the most common issues we have is around time and not having enough of it to do the things we want - even those that are important to our health and wellbeing. Fortunately, we do manage to make time to eat and sleep, although not well!

Do you think you have what it takes to be the next face and voice of street culture fashion? Are you smooth with your words? Is being in front of the camera a dream of yours? Here is your opportunity to put those skills and desires and gain notoriety.

It’s that time again, you have the opportunity to rock your favourite Side Step look free, by entering the Side Step Valentine’s Day Wish List Competition.

As far as sandals goes, it doesn't get much more comfortable than Havaianas sandals. This Brazilian footwear brand has a long history dating back to the early 1960s.

Onitsuka Tiger sneakers crush it when it comes to retro-cool in the streetwear scene. This Japanese brand is the forerunner to Asics. It features a classic reinforced cross design with bold unusual colourway compliments.