#MyStyleIsReal

Side Step is on the lookout for their 2022 #MyStyleIsReal Ambassador, the CAMPUS Edition. Do you think you have what it takes to be the next face and voice of street culture fashion? Are you smooth with your words? Have a smile to light the room? Is being in front of the camera a dream of yours?

Side Step, known to be one of South Africa’s premium sneaker, fashion and lifestyle destination stores, has shifted the focus from one must look outside to define their personal style to that of going within. The #MyStyleIsReal brand campaign is a movement driver narrative of Side Step.