Puma

For decades, the PUMA Suede has remained one of the most influential sneakers in fashion and street culture. From sporting arenas and city streets to music, art and skate communities, the Suede has built a legacy that continues to inspire new generations. Now, in 2026, PUMA celebrates the next chapter of this iconic silhouette with its latest global campaign, "Never Not Suede."

Side Step teams up with PUMA South Africa and Varsity Vibe for the Second Semester Circus 2026, a nationwide campus roadshow bringing exciting student experiences to universities across South Africa. Visit the Side Step activation stand, sign up via WhatsApp, and stand a chance to win one of 16 pairs of the latest PUMA Suede sneakers. Winners will be selected at random and contacted via the email address provided during sign-up.

Amelia Gray and PUMA revive the iconic Mostro in bold new colorways, taking control of the night with fearless style and boundary-pushing design.

Balance style and comfort with the Puma Caven 2.0, available at Side Step, in-store and online. Shop yours now. Infants, youth, men & kids sizes are available!

This Black Friday, Side Step is serving up unbeatable offers on iconic brands like adidas, ellesse, Levi's, and Puma! Hurry—stocks are limited!

Be forever stylish in the Puma Palermo! These kicks form part of Puma's coveted Terrace collection. Get yours in-store or online at Side Step & transcend limits!

Puma has established itself as a brand that seamlessly blends comfort, style and performance. Established in 1948 by Rudolf Dassler, Puma is now the third-largest sportswear manufacturer in the world, designing and manufacturing casual footwear, apparel, and accessories.

Gone are the days when dancing shoes were uncomfortable. Get grooving in branded sneakers, flashing lights & stylish moves. Get your trendy dance footwear now!

Worn by the glamorous on the streets of Jozi & by athletics on the track globally! Side Step's New Balance 327 sneakers are made for the fearlessly independent.

Worn by some of the fastest people around. Join Side Step for our Puma Caven Sneakers review & get your feet dripped out in branded functionality with Puma!