Trends

Starting a sneaker collection doesn’t require a huge budget or dozens of pairs. Focus on versatile everyday sneakers, add statement styles for personality, and build gradually with comfort and purpose in mind. Side Step offers men’s and women’s sneakers from top brands like Nike, adidas, Puma, New Balance and Converse, making it easy to grow a rotation that fits your lifestyle and budget.

South African rap star Usimamane joins Playboy as the official ambassador, launching the SS26 Collection at Side Step. Experience fashion, music, and culture through exclusive drops, collaborations, and digital storytelling – confidence redefined for a new generation.

Side Step launches the Lyric Love Challenge with Blxckie, inviting fans to share their favourite lyrics on Instagram or TikTok using #SideStepxBlxckieNewEra for a chance to win exclusive tickets to the Invite Only Event at Clearwater Mall on 15 July 2026.

Side Step launches the New Era campaign with Blxckie, blending music, fashion, and streetwear through billboards, events, giveaways, and the Lyric Love Challenge.