Exploring the Heritage and Style of adidas Originals
The brand with the three stripes seamlessly transitions from the court to the streets, and since its inception, few can rival their influence on and off the court. With regards to iconic sportswear, adidas is one of the brands at the forefront of style, performance, and cultural relevance, shaping the global landscape of sports and streetwear.
Tag along as we unpack the rich history of adidas originals, all the way from "Impossible is nothing" to "You got this!"
The Genesis of adidas Originals
The adidas brand story reads like a motivational movie script. Founded by Adolf "Adi" Dassler in Herzogenaurach, Germany, in 1949 with a commitment to creating the best possible sportswear, the brand quickly made its mark on the world sports stage by providing athletes with the footwear they needed to excel. In 1972, the introduction of the Trefoil logo marked the birth of adidas Originals—a sub-brand dedicated to celebrating the brand's heritage. The Trefoil, a symbol of diversity, performance and style, became synonymous with a lifestyle that transcended the boundaries of sport.
The Difference Between adidas Originals & adidas Performance
adidas Originals is a subdivision of adidas that is dedicated to fashion, lifestyle, and heritage products. It is also home to many brand collaborations with cultural figures, fashion designers, and celebrities. adidas Performance products, however, are built for sport and cater to athletes. Adidas Originals is represented by the old-school Trefoil logo, while the adidas performance logo comprises three bars and is considered the equipment logo.
The Influence on Streetwear
In the late 20th century, as fashion and sport began to collide, adidas Originals found itself at the centre of a cultural revolution as their effortless blend of contemporary appeal and vintage design resonated with the growing streetwear movement. From the hip-hop era in the 80s immortalising the adidas Superstar to the skater culture in the 90s and 2000s, adidas became renowned for becoming a canvas of self-expression.
Today, adidas streetwear continues to be a global influence on fashion trends, with the brand's ability to evolve having secured its place as an icon. The adidas Originals range is more than just shoes—they're symbols of identity, creativity, and authenticity.
The Legacy Continues
The legacy of adidas Originals is not just rooted in history but is constantly being redefined by new releases. Whether you're looking for the new kids on the block or a timeless icon, Side Step offers a curated selection of adidas Originals that embody this enduring legacy.
New adidas Originals On The Block:
- Kit your little fashionista track star in the adidas Originals SL 72 RS Elastic Laces Kids Shoes Black/White.
- The adidas Originals Adifom Superstar Mens Shoes Magic Beige is indeed magical on and off the court.
- Keep dripping style in the adidas Originals Campus 00s Youth Shoes White/Green/Gum.
- The adidas Originals Retropy F2 Mens Shoes Black/Red/White are perfect for both function and style.
- Set the tone for your day with the adidas Originals Drop Step Low 2.0 Women Shoes White/Pink.
- 'You got this' with the adidas Originals Drop Step 2.0 Mens Shoes Mono Cream White/Brown.
Adidas Originals Icons:
- Get game night ready in the adidas Originals SL 72 RS Mens Shoes Black.
- Upgrade your style and performance in the adidas Originals Handball Spezial Mens Shoes White/Green.
- Be that style 'OG' in the adidas Originals Samba OG Mens Shoes Black/Yellow/Gold.
- Prepare to hit the street or track in the adidas Originals Gazelle Indoor Mens Shoes White/Scarlet.
The adidas Originals range tells a story of innovation, culture, and fashion that inspires the younger generation and reminds them that 'Nothing is impossible' while reassuring the older generation 'You got this'!
Whether you're stepping out in a fresh pair of Retropy F2 or keeping it classic with the Samba OG, adidas Originals offers a way to wear history while making your own mark on the future. Shop the adidas Originals range online or in-store.