Guess Who’s Behind the Mask

Guess Who’s Behind the Mask - The Sneakerhead Mystery Is On!

Something big is coming to Side Step this Black Friday… and it’s got everyone talking!

Meet Sneakerhead - Side Step’s brand-new mascot and cultural icon. He’s the embodiment of everything we stand for: bold streetwear energy, sneaker obsession, and unapologetic style.

But here’s the real mystery - who’s behind the mask?

We’re dropping hints across our social media platforms and blog posts leading up to Black Friday. Think you’ve got what it takes to crack the code?

How to Enter:

1. Follow @sidestep_sa on Instagram, TikTok, Facebook and YouTube.
2. Guess who the celebrity behind Sneakerhead is.
3. Enter your guess on WhatsApp – that’s where it really counts!
   • Message us on WhatsApp to the number 060 016 5650.
   • Tell us your Name, Surname, Email, Cellphone Number and your Guess.
4. Want an extra chance to win?
   • Browse our website www.side-step.co.za, pick your favourite pair of sneakers, screenshot it and send it to us on WhatsApp.
   • You could stand a chance to have Sneakerhead gift you your favourite pair!

Prize:
One lucky winner who correctly guesses the celebrity will walk away with a R5,000 Side Step shopping voucher!

Bonus: Everyone who enters joins the official Side Step community to receive exclusive deals, early access to drops, and sneaker culture updates.

So… Who’s Behind the Mask?
Drop your guess and let the unmasking begin.

COMPETITION TERMS & CONDITIONS

Competition Name: Guess the Celebrity Behind Sneakerhead

1. Competition Period
   • The competition runs from 10 November 2025 to 16 November 2025.
   • Entries received after the closing date will not be considered.
2. How to Enter
   • To enter, participants must:
     1. Guess which celebrity is behind the Side Step mascot, Sneakerhead.
     2. Submit their guess via WhatsApp by providing the following details:
        • Full Name & Surname
        • Email Address
        • Cellphone Number
        • Their Celebrity Guess
     3. Optional Bonus: Browse the Side Step website www.side-step.co.za, select a pair of sneakers, take a screenshot, and send it via WhatsApp to stand a chance to win your selected sneaker.
3. Prize
   • One (1) winner will be selected at random from the pool of correct guesses.
   • The winner will receive a R5,000 Side Step shopping voucher.
   • The prize is not transferable or exchangeable for cash.
4. Winner Selection & Notification
   • The winner will be drawn at random from the pool of correct WhatsApp entries.
   • Social media guesses will not count unless the participant has also entered via WhatsApp.
   • The winner will be notified directly via email within 7 days of the competition closing date.
   • If the winner does not respond within 48 hours, Side Step reserves the right to select an alternative winner.
5. Eligibility
   • The competition is open to residents of South Africa aged 18 years or older only.
   • Employees of Side Step, its advertising agencies, suppliers, and immediate family members are not eligible to enter.
6. Marketing Consent
   • By entering this competition, participants agree to receive marketing communications, promotions, and news updates from Side Step via email or SMS.
   • Participants can opt out of receiving communications at any time.
7. General
   • By participating, entrants agree to abide by these Terms & Conditions.
   • Side Step reserves the right to modify or terminate the competition at any time without prior notice.
   • Side Step’s decision regarding all competition matters will be final and binding, and no correspondence will be entered into.