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#MyStyleIsReal - The Side Step Movement

#MyStyleIsReal - The Side Step Movement

#MyStyleIsReal - The Side Step Movement

Side Step, known to be one of South Africa’s premium sneaker, fashion and lifestyle destination stores, has shifted the focus from one must look outside to define their personal style to that of going within.

The #MyStyleIsReal brand campaign is a movement driver narrative of Side Step. Launched some 2 years ago, and in light of current events mostly outside of our control, it’s now more than ever, time to go within, Mzansi, brace yourself, it’s time to let go and have some fun, read on to see what Side Step has been up to.

 

 

“The #MyStyleIsReal brand campaign is a movement driver narrative of Side Step”

With A/W21 (Autumn / Winter 2021) on our doorstep, and our daily life edging toward a semblance of normality,  “the new normal” – Side Step hooked up with our very own and favourite “The Sit Down” influencer and renowned international photographer Austin Malema to photograph the My Style is Real brand campaign for 2021.

The stage was set, location; JHB’s latest cool guys watering hole - the Creamy Café. Known for its great coffee and crepes and many other yummy foods, the Creamy Café staff kept the our crew smiling from start to finish. We were privy to be able to shoot part of the campaign upstairs in the svelte fluorescent inspired club as a backdrop. Still under construction, it set the scene for much of the edgy shoot.

 

 

Enter the maestro - Austin Malema aka Millionaire Malema. We describe him as a “true authentic”.

Noted in the Forbes 30 under 30 article, Austin has photographed artists like Nasty C and Kwesta, as well as influencers Twiggy Moli and Sarah Langa. Having worked with Austin on our 2020 brand shoot, we were privileged to partner again and repeat history, making more together.

Brands on call were Nike, adidas, ellesse and Puma – some of the hottest brand names in the game and only the tip of the ice berg of what Side Step has to offer brand lovers. Think crew necks, branded tee’s, cosy tracksuit sets, peak hats and bucket hats, the cosiest hoodies, and jackets perfect for layering in winter.

 

 

“Enter the maestro - Austin Malema aka Millionaire Malema. We describe him as a “true authentic”. Noted in the Forbes 30 under 30 article…”

And now, for the crème-del-a-crème, the amazing Models on call were Kate Kabe, TNS and Vincent Modisane. Performing part of her duties was the latest winner of the #MyStyleIsReal brand ambassador search - Lerato Ndlovu who slipped into her role like a seasoned professional - the scene was set to go ballistic, and it did!

Checkout the latest drip, a testament to lockdown fashion becoming part of our everyday wear, sports leisure is not going anywhere! Shop the latest in sneaker and leisurewear 24/7 at Side Step.