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#MyStyleIsReal Winter Edition Photoshoot Curated by Austin Malema - Behind the Lens

#MyStyleIsReal Winter Edition Photoshoot Curated by Austin Malema - Behind the Lens

“You can have anything you want in life if you dress for it.”

The maestro is back - Austin Malema aka Millionaire Malema but we define him as a “trailblazer”.

Noted in the Forbes 30 under 30 article, celebrity photographer of choice, Austin has photographed artists like Nasty C and Kwesta, and influencers Twiggy Moli and Sarah Langa. Having collaborated with Austin since 2019 on My Style Is Real campaign and this, our 3rd brand shoot, we feel privileged to continue to work with Austin again.

 

 

This season, the product available at Side Step was once again, made to look fresh, fun and vibrant – equipping you for a season dressed with finesse. Austin Malema and David Blaq curated the latest range of winter essentials capturing the fun and energy of the models, much like the clothing they are modelling. The pair captured just how cosy and stylish the brand assortment is giving you greater insight into what Side Step has to offer you this season.

 

 

“Celebrity photographer of choice, Austin has photographed artists like Nasty C and Kwesta, and influencers Twiggy Moli and Sarah Langa.”

Fashion forward focused, we made sure to bring out the best staples from our range of brands, which include adidas Originals, Nike Sportswear, PUMA, ellesse, Voltage Denim and Converse.

 

 

The full team needs a mention; bringing the range to life, the amazing models on call were Eetz Blaq, Tumisho Noto, Terrence Khumalo and David Dlozi. David is the 2022 winner of the Side Step brand campaign, #MyStyleIsReal brand ambassador search. He slipped into this role like a seasoned professional - the scene was set to go ballistic, and it did!

 

 

Checkout the latest drip, a testament to lockdown fashion becoming part of our everyday wear, sports leisure is not going anywhere! Shop the latest in sneaker and leisurewear 24/7 at Side Step.