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Sustainable Streetwear Fashion - A Permanent Trend

Sustainable Streetwear Fashion - A Permanent Trend

Sustainable Streetwear Fashion - A Permanent Trend


Sustainable streetwear fashion
can no longer be seen as a trend, but rather a major factor in the decision making of eco-conscious consumers when shopping. The benefits to making use of recyclable materials and discarded product finds a happy medium between the impact of fast fashion and the consumer's demands from retailers to be ecologically conscious. Brands are taking their role seriously and this is evident as we see an ever-growing number of sustainable items appearing in clothing and footwear shelves. Shopping your favourite Brands and being environmentally conscious is a win-win situation. Top Brands are adding more environmentally friendly product to their ranges which in time will make for a healthier world. 

By designers including recyclable elements in their ranges, and building percentages of these materials within the production process of clothing, sneakers and accessories, we, collectively can reverse the damage of the current fast fashion model. Raw materials are being more ethically sourced, with sustainable fibres and recycled materials being part of the manufacture process a more common occurrence. 

On the fun side, for those adventurous fashionistas, a new trend in sustainable streetwear fashion is not only to shop more consciously but also to look at trends like repurposing garments in your wardrobe - tie-dying old t-shirts, making crops from long tops, removing sleeves and finding new ways to bring new life into old garments. Therein creating your personal signature, let’s face it, we don’t all want to dress or look the same, individuality gives you power.

Sustainable Streetwear - A Vision for the Future

What does this mean for streetwear fashion and how is sustainability driving the future of fashion in general? Some of the ways that we’re seeing sustainable streetwear making its way onto our shelves include the following:

Recycled materials

One of the hottest eco-friendly fashion topics is recycled materials. These are materials that have been reused and repurposed in various forms. Recycled cotton is one of the most commonly used materials. Recycled plastic is finding its way more and more in clothing and sneakers. The largest benefit to utilising recycled materials is the reduction of waste in landfills, especially that which is not biodegradable. Added to that is a reduced need for the processing of new cotton, plastic or other materials used in the manufacture of clothing and footwear. Side Step are proud to be part of the movement, you can check out our current assortment by using the search term “recycled” on our website. Here are a few examples; adidas Originals Stan Smith Men’s Sneakers, adidas Originals Classic Backpack, adidas Originals Forum Mid Men’s Sneakers and The North Face Classic Men’s Jacket.

Sustainable manufacturing 

From a manufacturing point of view, other growing trends include renewable materials such as hemp and bamboo, these organic materials are both strong and durable. Manufacturers are also sourcing from farms and facilities that are committed to sustainable practices. We are seeing a movement away from large scale manufacturing where limited editions and smaller rangers are being offered to retailers. This trend is becoming common practice for many brands, no matter their size. Side Step are proud to be part of the movement, you can check out our current assortment by using the search term “sustainable” on our website. Here are a few examples; Puma CLSX Men’s Shorts, Puma Downtown Graphic Men’s Hoodie, adidas Originals Tricolor Men’s Hoodie and adidas Originals Surreal Summer Trefoil T-shirt.

Slow fashion

Fast fashion applies to fashion that is made in bulk, making for a cheaper unit price in mass production. It also equates to more variants, more often. Slow fashion on the other hand is fashion that is made to last. The materials and attention to detail applied during the in production process delivers a superior product. Investing in high quality clothing and footwear, made to last, and without the need for replacement every year is key to long-term savings and your burden on the environment. Repurposing old clothing is part of the slow fashion movement. 

Side Step is committed to bringing you the latest and best clothing, footwear and accessories. Find your nearest store to shop sustainable streetwear fashion or shop online from the conform of your chair now.



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