Made Original By You - Side Step x adidas Originals
What makes an icon original?
It's not just the sneaker. It's how you wear it, style it and make it part of your story.
That's the idea behind Made Original By You, a collaboration between Side Step and adidas Originals that celebrates individuality through three iconic silhouettes and three influential creators.
Each creator has been paired with a standout adidas Originals sneaker and challenged to make it their own:
- Okay Wasabi × adidas Adistar XLG
- Shekhinah × adidas Control 5
- Pamela Mtanga × adidas Samba Mary Jane
Each creator brings their own perspective, style and cultural influence to the campaign, showing how the same sneaker can become something completely unique.
But this campaign isn't just about watching from the sidelines.
When you purchase any adidas product at Side Step, you'll have the opportunity to enter for the chance to win an exclusive creator experience and step directly into the world of your favourite creator.
How to Enter
- Purchase any adidas product from a Side Step store or online.
- Scan the Side Step WhatsApp QR code or message “Hi” to Side Step WhatsApp number +27 60 016 5650.
- Follow the prompts and upload your proof of purchase.
- Select the creator experience you'd like to win.
- Submit your entry.
Three Creators. Three Experiences.
The experiences have been designed around each creator's unique world, giving winners access to moments and opportunities that can't simply be bought.
Whether you're part of Okay Wasabi's community, inspired by Shekhinah's creativity or love Pamela Mtanga's approach to style and culture, there's an experience waiting for you.
Make It Original
adidas Originals gives you the icon.
You decide what it becomes.
Through the way you style it, wear it and bring it into your world, you make it original.
TERMS AND CONDITIONS
- Promoter
The promoter of this competition is Side Step in partnership with adidas Originals ("the Promoters"). - Competition Period
The competition will run from 21 September 2026 to 25 October 2026. Any entries submitted after 23:59 on 25 October 2026 will not be eligible for consideration.
- Eligibility
- 3.1 The competition is open only to legal residents of the Republic of South Africa.
- 3.2 Entrants must be 18 years or older at the time of entry.
- 3.3 Employees, directors, agents, consultants or immediate family members of the Promoters, their affiliates, subsidiaries, advertising agencies, prize sponsors and associated companies may not enter.
- 3.4 The competition is void where prohibited by law.
- How to Enter
To enter, participants must:- Purchase any adidas product from Side Step in-store or online during the promotional period.
- Scan the Side Step WhatsApp QR code or message “Hi” to Side Step WhatsApp number +27 60 016 5650
- Complete the online entry form.
- Upload valid proof of purchase.
- Select the creator experience they wish to enter for.
- Submit their entry before the competition closing date.
- Prize
5.1 Winners will receive the opportunity to attend an exclusive experience associated with the campaign creators, either Okay Wasabi, Shekhinah or Pamela Mtanga.
5.2 The exact nature, venue, date and format of each experience will be determined by the Promoters and Creator and may vary.
5.3 Flights required within South Africa for confirmed winners to attend their prize experience will be arranged and paid for by the Promoters.
5.4 Where required, the Promoter will provide and arrange transport and accommodation for confirmed winners attending their selected creator experience, provided the winner does not reside in the region where the experience is taking place.
5.5 Any additional costs, including but not limited to spending money, personal purchases, meals not specified by the Promoter, and incidental expenses, will be for the winner's own account.
5.6 The prize is not transferable, exchangeable or redeemable for cash. - Winner Selection
6.1 Winners will be selected through a random draw from all eligible entries received.
6.2 Winners will be contacted using the contact details provided on entry.
6.3 If a winner cannot be contacted, is unavailable or does not respond within the timeframe stipulated by the Promoters, an alternate winner may be selected. - Verification
7.1 The Promoters reserve the right to verify the identity, age, proof of purchase and eligibility of any entrant.
7.2 Failure to provide satisfactory verification may result in disqualification. - Publicity
By accepting the prize, winners agree to participate in reasonable publicity, marketing and promotional activities related to the competition without additional compensation, unless prohibited by law. - Limitation of Liability
The Promoters shall not be responsible for:
• Lost, delayed, incomplete or misdirected entries.
• Technical failures affecting entry submissions.
• Circumstances beyond the Promoters' reasonable control that impact the competition or prize fulfilment.
• Any injury, loss or damage incurred as a result of participation in the competition or acceptance of the prize, except where liability cannot be excluded by law. - Changes or Cancellation
The Promoters reserve the right to amend, suspend or cancel the competition at any time should circumstances arise that make such action necessary. - Protection of Personal Information
Personal information collected during the competition will be used solely for administering the competition and related purposes in accordance with applicable South African data protection legislation. - General
12.1 By entering the competition, participants agree to be bound by these Terms and Conditions.
12.2 The Promoters' decision regarding all aspects of the competition shall be final and binding.
12.3 These Terms and Conditions are governed by the laws of the Republic of South Africa.
Shop adidas at Side Step. Enter the competition. Step into their world. Make it yours.