Complex goes sneaker shopping with Diddy aka Puff Daddy

Side Step stores footwear collections

I came in to win, you know. This is why I stay up late while other people are sleeping – Diddy

From being a pioneer of a culture which is transforming the whole pop culture lifestyle through out the world. Sean Combs aka Diddy aka Puff Daddy has been in the forefront of the hip hop culture, from being the most earning Hip Hop Mogul on the Forbes list, to building the Bad Boy Records empire with artists such as Mary J Blidge, 112 and the late Notorious B.I.G.

Today he goes shopping with Complex Sneakers and we get to know what kind of sneakers he’s into and why is he attached to some of these sneaker brands. Check the video above and see why does not stop and will not stop.

Via Complex Sneakers