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GUESS

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Established in 1981 by the Marciano brothers; leaving the south of France in pursuit of the American dream. Inspired by European culture and style, the Marcianos redefined denim. The first iconic stonewash jean officially launched by Guess was in late 1981. Carrying its red triangle patch and the signature zipper sliding up each ankle. The Guess brand signature of denim style is edgy. ...

Aimed at the young and those with the spirit for living a life of fun and adventure. The brand’s reputation is alternate and has its roots in pop culture icons, models and movies. Names include the likes of recognized musicians, actors and fashion stars such as A$AP Rocky and Ana de Arnas. These strategically placed brand associations with established stars and icons translate to instant recognition. GUESS quickly became a symbol of a young, sexy and adventurous lifestyle.

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