Issa Wrap #TheSitDown – Side Step x adidas Originals

Sidestep_TheSitDown_Issa-Wrap thesitdown

#TheSitDown 2019 went down smoothly we received mad love from our Side Step family in Fourways Mall, Campus Square, Clearwater Mall and Menlyn Park Shopping Centre. Thank you for the support and for willing to learn.

The 2019 ADIDAS ORIGINALS and Side Step creative collaborative event namely, #TheSitDown was a hit! Receiving mad love from the creative fans at the events held at Fourways Mall, Campus Square, Clearwater Mall and Menlyn Park Shopping Centre. We can tell based on the response, enthusiasm and love shown, we know you enjoyed the creative knowledge-sharing sessions.

Side Step launched #TheSitDown in 2018 having the objective to feed the minds and souls of aspiring creatives. Our belief being that the knowledge and insights shared by accomplished individuals in their field being shared in a casual, open forum could be the fuel to feed the soul of an innovator. Our ideal partner for this project was none other than ADIDAS ORIGINALS. The brand works extensively with creatives to inspire others across the globe. ADIDAS ORIGINALS is known for its collaborations with big name creatives like Kanye West, Pharrell Williams, Danny Brown to name a few. They also contribute to local creatives via the #NTWRKAREA3 platform located in Johannesburg.

Issa Wrap #TheSitDown – Side Step x ADIDAS ORIGINALS

Fred Kayembe, a known collaborator and curator hosted all four 2019 #TheSitDown sessions. These were held over a week in quick succession. The dynamic influential creatives shared many insights with some in-depth information in regards pitfalls on their specific industry. Fans also got the low-down on some gossip, highlights and game-changing memories – these served to give guidance and to promote the culture.

Shekhinah – 20th September 2019 at Side Step Fourways Mall

This 25-year-old singer/songwriter hailing from Durban, KZN blew the socks off her audience. Shekhinah came into the spotlight after making it to the Top 32 in the 2011 SA Idols competition. In 2012, Shekhinah made it to the Top 6 of Idols. From there, she released her debut album, Rose Gold which solidified her spot in the industry when it went Platinum in 2018.

“Being authentic to yourself, makes it easy to relate to everyone” – Shekhinah

DJ Speedsta – 25th September 2019 at Side Step Campus Square

Aspiring Hip-Hop artists received weighted guidance and input to their tracks played to the crowd. An established and successful DJ – Speedsta has gone on to produce hit singles; Don’t Worry, featuring Cashtime Fam, Couple More featuring Maggz & Ma-E and Hangout featuring Riky Rick & Kid X. These successful collaborations saw Speedsta’s music career branch on into radio, having a high rotation on popular radio stations like 5FM, YFM, Metro FM and others.

“The pressure is always going to be there, but it’s up to you to keep stepping up” – DJ Speedsta

Austin Malema – 26th September 2019 at Side Step Clearwater Mall

Aspiring photographers got a real treat at Austin’s event when he critiqued their photographs with valuable direction. Attendees were photographed by Austin, receiving an autographed Polaroid memento as a keepsake. Then to top it off, two lucky winners then also got to spend the day with Austin at a Side Step Brand photoshoot. Austin, an internationally acclaimed photographer, listed in 2019’s Forbes Africa 30 under 30 list. Not only is he a photographer of top global brands but you see Austin shooting at prestigious events like the South African Music Awards, the South African Film and TeLEVISion Awards and the Global Citizen Festival. His work has also led to him photographing popular musicians such as Drake, Joey BadA$$, AKA, Cassper Nyovest, Beyoncé and Jay-Z and most recently David Beckhams’ personal photographer on his recent visit to SA.

“If you master the relationship between the Shutter speed, Aperture and IOS – composition can be learned later” – Austin Malema

Ms Cosmo – 27th September 2019 Side Step Menlyn Park Shopping Centre

Wow, what a fun and interactive session. Ms Cosmo is arguably SA’s hottest female Hip-Hop DJ and VJ talent at present, gave insightful and inspired feedback to a most entertaining and lively group. Ms Cosmo has quickly made her mark on the continent and gained respect within the Hip-Hop community. Previously a weekly live mix DJ for YFM’s #YTKO feature, Ms Cosmo is currently a 5FM radio presenter of her weekly Hip-Hop show, ‘The Stir Up’. Hugely popular amongst Hip-Hop lovers countrywide.

“It does not matter how you get your education – basic knowledge and understanding of any art form is important” – Ms Cosmo

Check out the full length #TheSitDown video on the Side Step YouTube channel.







Leave a Reply

Your email address will not be published. Required fields are marked *