New Balance Fearlessly Independent

Side Step new balance

new balance


Side Step new balance

NEW BALANCE lifestyle

A performance legacy that has earned its classic status


NEW BALANCE began as a Boston-based arch support company in the early 1900’s, developed into a specialized shoe manufacturer in the 1970’s, and has grown to become a leading global athletic products company. Today NEW BALANCE is a family of brands including NEW BALANCE, Dunham, PF Flyers, Aravon, Warrior and Brine.


Since the days of selling arch supports to police officers and waiters, NEW BALANCE has been a brand concerned with meeting the needs of the everyday athlete. Part of producing superior footwear and athletic apparel is manufacturing it to fit all widths and sizes, because a better fit produces better performance.


To ensure the best fitting, best performing shoes and apparel, NEW BALANCE focuses on improving their technology and production methods. A big part of that is maintaining five manufacturing facilities in the United States and one in United Kingdom.

Side Step new balance
Side Step new balance
Side Step new balance


The NEW BALANCE 247 sneaker is designed to keep up with your demanding lifestyle. This sneaker is lightweight and flexible with a breathable mesh upper in combination with a unique bootie construction for an unbeatable fit that has major style.



Your off-duty schedule calls for a sneaker with smart, confident style and all-day comfort to help keep you nimble around the clock. These sneakers deliver a retro silhouette in a lightweight, flexible shoe that stands up to anything your day throws at you.


The NEW BALANCE 220 was originally launched as a running shoe in the late 70s, the 220 sneaker is a cool revival of a classic. Classic colors give it stylish versatility, while modern comfort upgrades provide a superior fit and feel.


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