The Onitsuka Tiger began in 1949 when Kihachiro Onitsuka created Onitsuka Co Ltd. Motivated by a lack of self-esteem in Kobe’s youngsters post-war and a belief that fitness was a significant solution, the company took shape.
The iconic Mexico 66® model was born in 1966 and debuted at the 1968 Olympic games pretrials in Mexico with a premium white leather, stitched with red and blue tiger stripes. Today, the classic runner has been reawakened and remains to be the most popular shoe in the Onitsuka Tiger® collection.
Since its revival, the heritage racer gets the full-grain leather treatment on the side panels and tiger stripes, while the heel and toecap are finished off with a smooth suede, accompanied by a natural leather heel tab, branded with the Onitsuka Tiger® emblem.
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