PUMA LAUNCHES THE SWAN PACK COLLECTION
Global Sports Brand PUMA continues their commitment to inspire women everywhere to stay true to themselves.
With this season’s follow up to the brand’s ‘DO YOU’ campaign featuring the dancers of the New York City Ballet in the new PUMA Swan Pack Collection.
The freedom of self-expression and the strength and grace of the ballet are the inspiration for the Swan Pack Collection. This collection brings together the fiercest Sportstyle and Training styles from PUMA with swan-inspired details: a black-and-white colour palette, iridescent materials, and feather prints.
The ‘DO YOU’ campaign that launched in August of 2016 has brought together a roster of strong women from different fields, each telling a story of bravery and confidence. ‘DO YOU’ encourages women everywhere to have the confidence to focus on their strengths and make their own way in the world.
Bringing the Swan Pack story to life are Mimi Staker and Olivia Boisson of the New York City Ballet who serve as heroines in the campaign. Photographed at the David H. Koch Theater at Lincoln Center, the campaign features the dancers on and off stage wearing Swan Pack products.
“Ballet develops character, both on and off the stage,” says Mimi Staker of the New York City Ballet. “You have to find inspiration in yourself, always strive to improve, and not accept your flaws. It’s not a flaw so much as it is a challenge.”
Olivia Boisson added, “To be successful in anything you do, you have to be confident in yourself. No one else can give you that level of confidence. You’re going to be the best at whatever you’re doing, because you are the best you.”
This season, PUMA equips such inspiring women with fashion-forward Performance and Sportstyle products inspired by the epic story.
Within the Swan Pack, PUMA introduces the latest Fierce: the PUMA Fierce Strap Swan. Its design adds some attitude to the collection, mixing training-ready technology with street-ready style. The sleek and next-level training shoe has a lightweight lace-less design, a demi-upper bootie construction with technical overlays, a supportive midsole, and flex grooved outsole allowing for fast and dynamic multi-directional movements. Available in black and white, the Fierce Strap Swan features a swan-inspired graphic with iridescent and reflective details.
Giving a dose of flair is the PUMA Basket Heart – a chic update of the court classic. It serves up elegance and drama with its high gloss finish and statement thick laces to create the perfect bow.
The B.O.G. Sock Swan features a suede structure with leather overlays and a neoprene inner sock liner that creates comfort all the way up to the ankle – the all over black design complimented by iridescent detailing in addition to a feather graphic print on the upper under black mesh makes the this a perfect match for the collection.
The Spring-Summer ’17 Swan Pack collection drops at select Side Step stores nationwide from 15 February 2017.
Article via : Splash PR