Recently, Puma included the likes of Nasty C, Gigi Lemayne and Digital Maskandi in their marketing efforts to inject some South African flavour into their new #RunTheStreets campaign.
This inclusion has raised our local stars onto the same platform as their original campaign ambassadors, the Internationally acclaimed singer-songwriter The Weeknd. Brett Billinger, the Marketing Director for PUMA SA had the following to say with regards to their latest campaign:
“We are excited to have a strong stable of powerful, talented local influencers that can sit alongside Grammy-award winning artist The Weeknd, in our Run the Streets campaign in South Africa.”
Get yourself of the PUMA #RunTheStreets uniform with our latest collection of the Ignite EvoKnit Fade Sneakers available at select Side Step stores.
Article via Ready To Wear Collective