REEBOK CLASSIC X KENDRICK LAMAR CLUB C COLLABORATION
Kendrick Lamar and Reebok Classic have come together in a fruitful partnership to release sneaker quality drops.
The partnership between the Compton emcee and iconic sneaker brand is bearing more fruits from its inception in 2015. This year they are giving us the iconic Club C 85 TG Tonal Gum Pack. This pack is unsex and it packs heat by giving us 6 styles of the iconic silhouette. They include the Classics Club C Black Yellow, Classics Club C Burgundy, Classics Club C Dark Grey, Classics Club C Grey, Classics Club C Light Grey and Classics Club C Navy.
The Club C 85 silhouette made its debut in, you GUESSed it, 1985 as a tennis court shoe, and has remained a low-key classic ever since. This fits with Kendrick Lamar’s dedication to authenticity and, as the rapper himself said, “The Club is one of my favorite sneakers. Clean, understated and beyond design. What the sneaker represents is important to me. Staying true to your roots and where you came from”. This iconic collection is now available at select Side Step stores. Plus cop yourself a pair and WIN A FREE Classic Cap at the value of R299.99. While stock lasts.
Article via The Drop Date