Nic Galway, Adidas VP of global design, who spearheaded the Tubular project to push the boundaries of sneaker culture – to create something new without losing the spirit of the Originals brand.
Here, Nick wanted to craft an unmistakable silhouette – one that gives the shoe a striking, yet cohesive overall form. The outsole features a similarly clean design, utilizing a supportive ring of EVA that loops around a softer tube for an added layer of cushioning.
A unique evolution of Originals’ design DNA, the Tubular undoubtedly achieves Nick’s goal of a shoe that’s anything but boring. This shoe led Nic to work with Kanye West on his Yeezy Shoe collection inspired by the Tubular #StayLacedThursdays #TBT #adidasOriginals