The Adidas ZX Flux Story

superga the adidas zx flux story

The ZX concept was created by a motivation and desire from Adidas to create a collection of range shoes that would collectively cover all runners needs: from all-terrain to road runners, from joggers to competitive long distance runners, they would all be able to find their footwear solution in the ZX collection.

Each model was carefully adapted and designed, featuring subtle differences and nuances which would suit the shoe more to a specific type of runner. With a little less padding in one area, and a little more cushioning in another, a shoe could take on a new function and suitability.

Developers at Adidas Scheinfeld factory in Bavaria showed such dedication to producing a comprehensive range of running models that the range is a vast and rich collection that is now looked back on with great fondness. What initially began as the 00s (hundreds) series in 84 would extend to the 000s (thousands) collection after the 1988 Olympics. This fruitful period also brought about a number of breakthrough devices in sports and running footwear such as Torsion and Soft Cell technologies. It was inventions such as these that attracted so many fans in the first place, fans who still consider these design classics.

Such was and is the popularity of the ZX collection that these models are often regarded as defining the archetypal training shoe silhouette. You can grab yourself a pair of this iconic silhouette at your nearest Side Step store fam.



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